4.9 on Google · 260+ reviews

Dog & Cat Grooming in East Rutherford & Rochelle Park, NJ Come in fluffy. Leave fabulous.

Prideful Grooming is a dog and cat grooming salon in East Rutherford and Rochelle Park, NJ. Baths, haircuts and nail trims by owner Margarita, with 10+ years of love, kindness and patience.

Two tan chihuahua mixes sitting together, one wearing a blue bow tie, in front of a Paris backdrop
Best friends, bow tie ready

Our promise to you

We promise to love your furry baby, to be kind, to be patient, to put their safety first — and to always do what’s best for them.

The full pamper

Every groom is the whole spa day.

A full groom covers all five, done with the patience we promise every pet. Pricing depends on your pet’s size, coat and the services they need.

  1. Full Bath

    A deep, gentle wash with shampoos matched to your pet’s skin and coat.

    Fluffy apricot pup sitting on a pink grooming table after a bath and blow dry
  2. Blow Drying

    Fully dried and fluffed — never sent home damp.

  3. Haircut

    Breed cuts, teddy trims or a tidy-up — styled the way you ask.

  4. Pawdicure

    Nail trim and tidy paws, so every step feels good.

  5. Teeth Cleaning

    Fresher breath to finish the pampering.

  6. &

    Dogs and cats

    Small or big, fluffy or fussy — both are welcome at either salon.

    See the details
Margarita smiling in paw-print scrubs next to a freshly groomed pup on the grooming table
10+ years
of grooming love

Meet your groomer

The groomer pet parents follow.

For more than ten years, Margarita has groomed dogs and cats with the same three rules: love them, be kind, be patient. Her clients liked that so much they followed her from salon to salon — until she opened her own.

“I have followed her to all the salons she’s worked at. Literally, all of them. I am so thrilled for Margarita that she is now a shop owner!”

Emily K. · Google review
  • Love, kindness and patience with every furry baby
  • Calm, gentle handling — even for the pickiest pups
  • Advice tailored to your pet’s coat and needs

Our story

Straight from Google

Pet parents are obsessed.

4.9 260+ Google reviews across both salons
  • I’ve been taking my dog here for the past 2 years. I can’t say enough great things about this place. The owner, Margarita is the sweetest and is so passionate about what she does. She genuinely cares for your dog as if it’s her own.

    Chad R.Google review
  • It was a great experience for me and my kiddos, they look amazing and were so calm after picking them up, compared to previous experiences where they come home all stressed and anxious after grooming.

    Marsoleth R.Google review
  • Margarita noticed that my Sofy was afraid of the clippers and decided to cut Sofy’s hair with only scissors to make my Sofy comfortable during her grooming.

    Sam S.Google review
  • Margarita is hands down the best groomer around! She has been taking care of my pup Chester since he was a little baby, and I have followed her to all the salons she’s worked at. Literally, all of them.

    Emily K.Google review
  • Hands down the best groomer for doodles. She really gets doodle coats and my dog always comes back fluffy, clean, and happy—not shaved or overdone.

    Joseph D.Google review
  • Coco is a shy dog but since day one he did very well, mostly because Margarita was very attentive to my needs and asked questions to accommodate to coco and give him a positive experience.

    Karla S.Google review
  • Professional, caring, and simply amazing in her craft. I take my two large (1 being very hyper) dogs that shed A LOT and they’re returned super clean, fully dried, and fresh. Most importantly, they never come back distressed.

    Laura M.Google review
  • Just moved to East Rutherford. Booking was easy and we felt right at home at Prideful Grooming. Love the text updates and price was reasonable!

    Natalie R.Google review
  • I’ve brought my long-haired cat in twice so far and both times he had issues like mats or things stuck to his fur. He was very uncomfortable and not quite himself when I brought him in, and he was clean, happy, and so relaxed…

    Erin K.Google review
  • Our cockapoo is usually pretty shy, but Margarita was so gentle and patient with her and made sure to make Stella feel at ease. It’s clear Margarita truly cares about the dogs she grooms and makes sure they feel safe and well taken care of.

    Danielle M.Google review
  • I’ve gone to 6 different groomers trying to find one I felt comfortable with, my dog felt comfortable with and of course did a good job with her haircut. I hadn’t found one that checked all my boxes until I went to Margarita.

    Norbelis H.Google review
  • My Harley is a nervous dog. His anxiety gets the best of him at the groomer. They treated him like part of their family. They didn’t have to muzzle him and did a fantastic job.

    Pam D.Google review
  • I have been following Margarita for a few years now. My dog Bailey was always so picky and refused to let anyone touch her hair or even bath her until we found Margarita. She has a great passion for dogs and always seems to be able to keep them calm.

    Stephanie P.Google review
  • I love everything from how easy it is to make appointments online to how fresh, clean, and happy my baby comes back to me every time. Margarita is so professional and welcome us with a smile every time.

    Liz N.Google review
  • I brought my kitten of 9 months to Margarita for a bath and trim and nail clipping this was her 1st time… Suzy my kitten looked beautiful so clean and fluffy. Suzy is a maincoon so she has long hair.

    Sandy C.Google review
  • Well, we have found our new favorite groomer! … The most important thing is that he was happy and relaxed when we picked him up. He wasn’t nervous or stressed at all. THAT, to me, is the best review of all!

    Robert O.Google review

Read all reviews on Google

Two cozy salons

Pick the one closest to home.

Both salons offer the full groom for dogs and cats, and you can book either one online.

Good to know

Before your first visit.

A few things that keep every pet in our care safe and happy.

All FAQs & policies
Does my dog or cat have to be up to date on his vaccinations?

Yes. You will need to provide a copy of your pet’s rabies and distemper vaccinations, along with your veterinarian’s name and phone number. This is protection for your pet.

How old does my dog have to be?

We prioritize the safety and well-being of every pet in our care, and we welcome dogs for grooming up to the age of 15. Older dogs can have special needs and sensitivities that require more careful attention than a grooming environment can typically provide. If your dog is older and needs grooming, we recommend talking with your veterinarian about specialized care options.

Do pets need to be on flea and tick medication before their grooming appointment?

Yes. All pets must be treated with flea and tick medication before their appointment, for the health and safety of every animal in our care. To avoid cancellations, please make sure your pet is free of fleas and ticks before the visit. If you have questions about flea and tick treatments or need recommendations, contact us.

How often should I get my pet groomed?

On average, dogs should be groomed every four to six weeks and cats every six to eight weeks. It depends on how often you can brush at home, your pet’s breed and coat, and how much time they spend outside. You may want a tighter schedule to keep cuts crisp — booking a recurring appointment is the easiest way to keep your spot.

Does frequent bathing harm my pet’s coat?

No. Veterinarians encourage regular grooming. We use high-quality shampoos and conditioners to help relieve dry, itchy skin — including medicated, tearless, soothing oatmeal, relaxing lavender, tropical scents and hypoallergenic aloe formulas.

Two tan chihuahua mixes sitting together, one wearing a blue bow tie, in front of a Paris backdrop Spa day!

Ready when they are

Your furry baby deserves a spa day.

Pick your salon, choose a time that works, and you’re booked — right here, no phone tag.

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