Our story

Grooming rooted in love, kindness & patience.

Prideful Grooming began with one groomer, more than ten years of experience, and a simple idea: pets aren’t just clients, they’re family.

Chocolate poodle with a round teddy trim sitting on a pink grooming table
Teddy trim
Margarita, owner of Prideful Grooming, smiling next to a freshly groomed white samoyed on the grooming table Hi, I’m
Margarita!

Who we are

The groomer pet parents follow.

At Prideful Grooming, we’re not just experts in animal care — we’re passionate advocates for the well-being of every pet that comes through our doors. Everything we do is built on the more than ten years of hands-on experience our founder and owner, Margarita, brings to every groom.

Over that decade she has developed a keen understanding of animal behavior, health, and the unique needs of different breeds. Her clients noticed. Many followed her from salon to salon for years — and when she opened a place of her own, they came along.

That experience shapes everything here, from the groom itself to the advice we share, so every pet and pet parent gets care tailored to them.

Book with Margarita’s team

Quick facts

Prideful Grooming at a glance.

What we do
Full-service dog & cat grooming: bath, blow dry, haircut, pawdicure, teeth cleaning
Where
East Rutherford & Rochelle Park, Bergen County, NJ
Founder
Margarita — groomer, owner, 10+ years of experience
Rated
4.9 stars on Google · 260+ reviews
Ownership
Women-owned & Latino-owned business
Booking
Online, any time or by phone

What we stand for

Our promise & our mission.

Our promise

We promise to treat every pet with the same love and care we would give our own, in a safe, nurturing and stress-free environment — so your pet looks and feels their best after every visit.

  • Love your furry baby
  • Be kind and be patient
  • Prioritize their safety
  • Always do what’s best for them

Our mission

To set the standard for pet grooming excellence: personalized, high-quality grooming tailored to each pet, in a welcoming place where pets and their people feel valued and understood.

Through continuous education and a deep love for animals, we aim to improve the well-being of pets in our community — one groom at a time.

Our impact

Every visit comes with know-how.

We believe in educating every pet parent. Alongside the groom, we share practical advice tailored to your pet — how often they should come in, how to care for their coat between visits, and what will keep them comfortable.

Whether it’s your pet’s first groom or their hundredth, we’ll recommend what’s best for your furry baby.

Fluffy red doodle lying on a pink grooming table after a groom Relaxed & fluffy

In their words

Why they followed her.

I’ve been taking my dog here for the past 2 years. I can’t say enough great things about this place. The owner, Margarita is the sweetest and is so passionate about what she does. She genuinely cares for your dog as if it’s her own.

Chad R.Google review

Margarita noticed that my Sofy was afraid of the clippers and decided to cut Sofy’s hair with only scissors to make my Sofy comfortable during her grooming.

Sam S.Google review

Coco is a shy dog but since day one he did very well, mostly because Margarita was very attentive to my needs and asked questions to accommodate to coco and give him a positive experience.

Karla S.Google review
Two tan chihuahua mixes sitting together, one wearing a blue bow tie, in front of a Paris backdrop Spa day!

Ready when they are

Your furry baby deserves a spa day.

Pick your salon, choose a time that works, and you’re booked — right here, no phone tag.

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